nowhere – Page 5

CLIENT: NIKE / DATE: 21.04.20 / INTERACTIVE EXPERIENCE /

客戶: 耐克互动体验

耐克推出全新Nike Yoga系列，为瑜伽爱好者带来更好的运动体验。瑜伽不仅仅是一项运动，更是一种生活方式，你我都是瑜伽的料。结合耐克对瑜伽运动的主张，Studio NOWHERE分别为耐克上海001世茂旗舰店、淮海中路店设计并开发了单元化的瑜伽互动体验装置。

在NIKE HOUSE OF INNOVATION上海001核心中场的体验，针对现场立面和地面LED屏幕，NOWHERE设计并开发了一组由多个独立单元组成的、可移动式的瑜伽互动体验装置。

借由单元屏风式的遮挡效应，在Retail空间中打造一个相对隐私的授课空间，以满足瑜伽运动向内寻求自我的特性。体验内容上，选取瑜伽常见姿势，利用Kinnect镜头，捕捉人像动作至投影布，由程序判断动作标准程度，视觉上以经过团队再设计的人形骨架模组呈现

NOWHERE将实时生成技术应用于立面和地面LED屏幕,针对产品采用的INFINALON极致弹力与舒适的特性,在Retail空间里织了一张虚拟的弹性网,作为体验空间的动态背景，实时变化。整个互动体验系统由六个独立单元组成，可以同时满足六人体验，单元之间交错分布，动线的设计允许人流从不同方向自由进入。

NOWHERE在耐克淮海中路店正对橱窗的LED墙面上，增加了两人互动的瑜伽体验。该体验店的视觉语言，与HOI的视觉风格有所区别，更显女性化柔美的特点，并增加了沉浸式的声效。

Credits

Client: Nike
Design & Developed : Studio NOWHERE
Construction : Channel R
Sound Design: B.W Studio
Special Thanks：Angel Ye

WINTER SPORTS

CLIENT: NIKE / DATE: 18.11.19 / INTERACTIVE EXPERIENCE /

客戶: 耐克互动体验

NIKE在冬季推出了WINTER SPORTS防水系列产品，以满足运动爱好者在恶劣天气下的运动需求。Studio NOWHERE在此次产品推广活动中，以都市雨夜为背景，在耐克旗舰店打造了一场沉浸式互动体验。

立面的水滴和地面的水波皆利用实时生成技术，模拟水的流动状态和折射效果。地面屏的交互，实现了实时生成界面与信息界面的分层，信息界面经过水波层受到明显的折射变化。水面的交互效果，则呈现了WINTER SPORTS系列产品中，GORE-TEX材料高度拒水的特点。

该体验机制设为踩点得分，得分越多，雨势越大。当体验者完成每一个得分点时，现场倏然出现热力扩散的动画，模拟热力图，正如冬季的血液由冰冷至点燃的过程，点燃全场。整个空间由冷色调变暖，热血冻不住。

LBJ17 INTERACTIVE COURT

CLIENT: NIKE / DATE: 27.09.19 / INTERACTIVE EXPERIENCE /

客戶: 耐克互动体验

我们在耐克旗舰店打造了一个高度数字化的篮球训练场。用户可以在场地上完成挑战并查看他们的表现。这个项目最大的挑战，是如何让我们的设计在体验的专业性和真实性，与对用户而言的直观性和可及性，这二者之间保持平衡。

We supported Nike to create a highly digitalized basketball court in its flagship store, where users could complete challenges and view their performance. The challenge was to strike balance between a highly professional, authentic experience and the intuitiveness and accessibility to users.

游戏开场，挑战者有一次成功命中，才能激活游戏，点燃球场。通过整合来自地面 LED 交互屏和安装在球框上传感器的实时交互数据，我们凭借实时、精确的视觉反馈，为体验者打造了一个更为直观的训练体验。

By integrating interactive data from floor LEDs and sensors on the hoop, we provided users a real-time and precise visual feedback, in order to create an intuitive experience both for general public and real players. The game only started by a successful shooting.

受到 LeBron James 标志性动作启发，我们在竞赛模式下设置了三个挑战。在设计过程中，我们咨询了专业的篮球教练，并采用前沿的动作捕捉技术，邀请职业运动员获取其数字化动作模型，为设计提供支持。在交互界面和体验流程上，也经过多轮测试和调整，不断优化。

We took inspiration from LeBron James and created 3 challenges for users, consulted basketball coaches and employed cutting-edge movement capture technology in design process. A professional player was invited to record all of movements to support design. The interface and user journey were optimized with rounds of testing and adjustment.

作为体验的一部分，每个用户都能收到一段视频作为 UGC，其中包括两个视角，一个由悬置于篮球框附近的镜头捕捉，另一个由地面的镜头仰拍捕捉慢动作。只需扫描二维码，用户就可以下载自己的视频，在线分享战绩。

As a part of the trail experience, every user could receive a video as UGC which includes a footage by a camera on the top of hoop and a slow-motion footage by another camera on the floor. By simply scanning a QR code, users can download their videos instantly and share his/her hero moment online.

Credits

Client: Nike

Design & Developed: Studio NOWHERE

Sound Design: B.W Studio

JOY RUN STATION

CLIENT: NIKE / DATE: 26.07.19 / INTERACTIVE POP-UP /

客戶: 耐克互动体验

Nike Joy Run Station 是为宣传 Nike Joyride 系列而设计的线下互动体验空间，由三个多边形近圆空间组成： Joy Run 交互装置体验室、线下宣传空间、储物空间。体验者可以进到空间与 beads 一起运动。方案灵感源于 Nike Joyride 系列产品，以明黄色调为主，红蓝为辅，空间的后半段由红蓝气球装饰，展现奔跑时鞋底 beads 的跃动。

Nike Joy Run Station is an interactive experience space, designed for amplifying the launch of Nike Joyride. It’s composed of three nearly-circular space, e.g. interactive experience room, advertising space and storage room. Users are able to run with a lot of beads after going into the space. We took the inspiration from the product of Nike Joyride series. The space is mainly in bright yellow color, auxiliary by red and blue. The rear part outside is decorated with red and blue balloons, showing the great dynamic of beads.

展示空间里的家具设计由 Joyride 系列鞋底造型解构得来。这里通过几级阶梯进入体验室，为体验者提供热身、参观和分享的场所。

The design of furniture in advertising space is deconstructed by the sole modeling of Joyride. It provides a place to warm up, visit and share. There are several steps to get into the interactive experience room from the advertising space.

进程 / PROCESS

团队通过改装跑步机为其加入感应器，获取实时跑步数据。装置利用音轨分层，当跑步速度越快，叠加的音轨越多，体验者感受的动感就越强，音乐即更加丰富。同时，beads 则会有高低起伏、不同运动状态的变化。

We installed a sensor into the treadmill to capture real-time data when users were running, and utilized the separating of track layers. The faster the user runs, the more sound track are superimposed, and the more dynamic the user could feel. Meanwhile, the beads vary in different heights and movement states according to the speed of treadmill.

在一分钟体验时间内，程序设置了两次拍摄时间。相机将体验者与 beads 跃动的画面录制下来，制成 Slo-Motion 即时短视频供体验者下载与分享。

As a part of the experience, every user was able to receive two slow-motion videos as UGC recorded the movement of running with uncounted beads.By scan a QR code, they could download videos instantly and share them online.

Credits

Client: Nike
Agency: Wieden + Kennedy Shanghai
Space / Interactive Installation Design: Studio NOWHERE
Sound Design: B.W Studio
Construction: Wispark
Media: Kinetic

Video by Infinity Media

EPPG #052019

CLIENT: NIKE / DATE: 06.06.19 / SPACE INSTALLATION /

客戶: 耐克空间装置

EPPG #052019（The Experimental Prototype of Project Golem #052019）是 Studio NOWHERE 持续研究的概念项目。在早期项目研究经验的基础上， EPPG #052019将新的研究侧重点放在机械肢体上，利用气动系统和自主开发的空气肌肉带（Air Muscle）作为运动能量供给源和动能输送支持，从气动结构到有机形态结构实验性地设计并制作了多组装置。

The Experimental Prototype of Project Golem #052019 (EPPG #052019) is an evolving concept developed by Studio NOWHERE. Based off of one of the Studio’s early research projects, the EPPG began with the investigation into a structure of a mechanical limb, using pneumatic devices and studio-made air muscles to convey the power of a football kicking movement for which the studio experimented with different designs from pneumatic structures to biomorphic mechanism.

进程 / PROCESS

在展览主题下，为了营造一个沉浸式的体验，EPPG #052019 结合了环绕立体声系统，在有限的展览空间里，模拟足球场的声学效果，扩大空间感和想象力，丰富观展体验。音效与装置的运动同步，观众可以感受到足球场上真实的声音。

In order to create a dynamic and immersive experience, the EPPG #052019 has been taken to the next level by integrating a surround sound system. From the audience’s auditory perception, the sound system virtually expands the space into a size of football field. The audience will fully believe they are cheering onto footballers during a game, hearing sounds from this that are perfectly synchronised with the movements of the installation.

The early Project Golem was developed by Juncheng Chen, Siyuan Jing, Xiaoxuan Zhou.
Supervised by Interactive Architecture Lab.

Credits

Presented by Nike Lab

Curated by HYPEBAE

Artist: Studio NOWHERE

Sound Artist: Zhiyuan Lin

Videographer: Alen Gu, Xiao Lv

Very Special Thanks to Gao Yan

Exhibition: FOR EVERY FUTURE ATHLETE

PROJECT CUBE

/ DATE: 11.10.19 / PRODUCT /

CUBE 是 Studio NOWHERE 独立设计研发并制作的声音交互装置。依靠重力感应模块实现声音交互功能，通过翻转，开关、切换不同的自然的声音。

CUBE is an interactive sound installation, independently designed, developed and produced by Studio NOWHERE. The sound interactive function is realized by gravity sensing module. User could turn on and off, and switch different sounds from the nature by flipping it.

进程 / PROCESS

内部存储的声音皆由工作室从西天目山国家森林公园采集。通过作品，探讨自然、科技和城市之间的关系。

The sounds are collected from the West Tianmu Mountain National Forest. With CUBE, we are able to discuss the relationship between nature, technology and city.

PEU A PEU RETAIL INSTALLATION

CLIENT: JNBY / DATE: 16.03.19 / MECHANICAL INSTALLATION /

客戶: 江南布衣机械装置

Credits

Client: JNBY
Space & Installation Design: So studio
Mechanical Design & Developed: Studio NOWHERE

PAC-MAN PROJECTION MAPPING

CLIENT: BANDAI NAMCO / DATE: 26.04.19 / INTERACTIVE PROJECTION MAPPING /

客戶: 万代南梦宫互动投影

我们在保留原特色的基础上，通过现代的视角，重新诠释了万代南梦宫经典的吃豆人游戏，从而展示这款具有跨世代感染力的游戏。

We were tasked to reinterpret the classic Pac-Man game from Bandai Namco through a modern lens to amplify its cross-generational appeal, while maintaining its ‘authenticity’ as briefed by the studio.

该项目以大型 3D 投影的方式，在广场上供人们进行游戏体验。游戏的要素和组成部分被放大至 25 倍，为原本熟悉的游戏注入了意想不到的新体验。开放期间，累计超过 1000 人次进行体验，我们在带来怀旧情绪的同时，也为玩家制造了新的记忆。

Realized in 3D projection in an open square for the public to experience, the project featured all the key components and elements but in a disproportionately large scale to inject unexpected, new sensations into the otherwise familiar game. With more than 1,000 users having experienced the installation, we brought about nostalgic sentiments while enabling them to create new memories.

进程 / PROCESS

该活动体验于2019年4月26日持续至2019年5月9日特定时段，在上海市长宁区来福士广场开放。

The installation was available to the public during selected time periods from 26 April to 9 May 2019, at Raffles City Shanghai.

Credits

Client: Bandai Namco China

Design & Developed: Studio NOWHERE
Projection Support: GraviTec

JUST GO BIGGER

CLIENT: NIKE / DATE: 21.03.19 / INTERACTIVE GAME /

客戶: 耐克互动体验

年度设计100 2019
100 Design of the Year 2019

为了突显Nike Air Max 720带来的巨大革新，我们采用实时渲染技术制造虚拟的air bubble。在交互过程中，用户在地面互动屏幕上快速踩踏的动作，将会吸引air bubble到虫洞内，并触发竖屏，产生巨大的air bubble，更新得分。界面设计和现场音效也以复古未来的风格呈现。这个体验，将 JUST GO BIGGER 的概念融入其中，并传达出Nike超乎想象力的设计理念，和从未停止想象与创新的精神。

To accentuate the great innovation of Air Max 720, we employed real-time generative technology to create virtual air bubbles. In this interaction, the users’ swift stepping movements on the worm holes on the ground would trigger feedbacks on the LED screen – scores and bubbles. The interface and sound were also presented in a Throwback Future style. Such an experience integrates the concept of JUST GO BIGGER, which also conveys Nike’s spirit of never ceasing imagination and innovation

Credits

Client: Nike

Design & Developed: Studio NOWHERE

Sound Design: B.W Studio

THE FIRST-EVER CC INTERACTIVE DESIGN

CLIENT: NIKE / DATE: 05.03.20 / INTERACTIVE EXPERIENCE /

客戶: 耐克互动体验

银铅笔 2019
ONE SHOW 2019 Sliver

在数字浪潮的创新驱动下，Nike为做出从传统零售方式到以用户为核心的体验营销式的转变，打造了全新的旗舰店HOUSE OF INNOVATION Shanghai 001，集数字化和线下零售服务为一体。其中，纵贯四层楼高的巨大影像装置，核心中场（Center Court），是该店最大的特色之一。工作室基于数字化打造的沉浸式运动体验项目，正是应用于此。

Driven by today’s digital wave, we helped Nike to shift away from its traditional brick-and-mortar business to embrace a customer-centered experiential retail model. The new flagship store, House of Innovation Shanghai 001, is the exemplar of omnichannel retail, with Center Court, a four-storey interactive LED screen, taking the stage in this space.

该互动装置通过高科技的数字应用，结合数据实验和人体量化工程理念，将消费者带入一个运动体验的实体世界。同时也为Nike致力于帮助运动员挖掘自身潜力的初心做了全新的传达。据不完全统计，开业首月，该装置体验人次共计5000多。

Through the marriage of technology and athletic performance data, the studio brought to the customers an immersive sporting simulation, while reinterpreting Nike’s unfaltering dedication in enabling athletes to reach their full potential. It is estimated that more than 5,000 people have experienced the installation in the first month since its debut.