We supported Nike to create a highly digitalized basketball court in its flagship store, where users could complete challenges and view their performance. The challenge was to strike balance between a highly professional, authentic experience and the intuitiveness and accessibility to users.
游戏开场，挑战者有一次成功命中，才能激活游戏，点燃球场。通过整合来自地面 LED 交互屏和安装在球框上传感器的实时交互数据，我们凭借实时、精确的视觉反馈，为体验者打造了一个更为直观的训练体验。
By integrating interactive data from floor LEDs and sensors on the hoop, we provided users a real-time and precise visual feedback, in order to create an intuitive experience both for general public and real players. The game only started by a successful shooting.
受到 LeBron James 标志性动作启发，我们在竞赛模式下设置了三个挑战。在设计过程中，我们咨询了专业的篮球教练，并采用前沿的动作捕捉技术，邀请职业运动员获取其数字化动作模型，为设计提供支持。在交互界面和体验流程上，也经过多轮测试和调整，不断优化。
We took inspiration from LeBron James and created 3 challenges for users, consulted basketball coaches and employed cutting-edge movement capture technology in design process. A professional player was invited to record all of movements to support design. The interface and user journey were optimized with rounds of testing and adjustment.
As a part of the trail experience, every user could receive a video as UGC which includes a footage by a camera on the top of hoop and a slow-motion footage by another camera on the floor. By simply scanning a QR code, users can download their videos instantly and share his/her hero moment online.