Uncategorized – NOWHERE

CLIENT: Cartier / DATE: 08.04.22 / SPACE EXPERIENCE /

客戶: 卡地亚空间体验

卡地亚成都远洋太古里店铺于2022年4月重装启幕。Studio NOWHERE有幸参与设计并打造了店铺二层的沉浸式展览体验空间Studio Treize。我们以新媒体为媒介，将卡地亚的品牌历史娓娓道来；借助AR技术，让顾客能实地体验卡地亚独具匠心的SAVOIR-FAIRE工艺；构筑互动空间，令参观者沉浸在卡地亚瑰丽的珠宝世界。

Cartier’s boutique was reopened in April 2022 at Taikoo Li Chengdu. We are very honored to participate in the experience design and production of the Studio Treize space on the second floor of the store. Using technology as a medium, it narrates Cartier’s brand history, brings the unique Savoir-Faire craftsmanship to life, and provides an immersive jewelry experience for consumers.

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神秘档案墙

THE HIDDEN ARCHIVES

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作为展览空间的第一个点位，我们希望这面神秘的档案墙能唤起参观者的好奇心。所以我们在其中暗藏了感应装置，当参观者走近时，相应的棱柱会慢慢翻转，仿佛书页缓缓翻开，显露出更多与卡地亚高级珠宝系列相关的内容。选择这样巧妙的设计，也是为了最大限度地利用原本就很有限的空间；同时也能引导参观者的阅读节奏，避免过多的文字和图片同时充斥在观众眼前。我们希望通过这种自然律动的互动形式来达成品牌与顾客的沟通。

Being the greeting point of the whole space, we would like the Hidden Archives to inspire visitors to get ready to explore. When the visitors approaches the spot, the prisms will flip over one by one like unfolded pages to tell the stories about Cartier high jewellery collections. Such design was also intended to tackle the challenge of limited space. Meanwhile, the interactive flipping design helps to guide the pace of reading, and protect the audience from information overload by avoiding showing all the content all at once. We hope to build a dialogue between the brand and the visitor through this natural rhythm of interaction.

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精湛工艺

SAVOIR-FAIRE

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每一件高级珠宝的背后，都离不开设计师、珠宝师、镶嵌师、抛光师天衣无缝的配合。Studio Treize空间内的工匠台讲述着卡地亚SAVOIR-FAIRE精湛工艺的故事。

Behind every piece of high jewelry, there is the seamless cooperation of designers, jewellers, gem-setters and polishers. The atelier table in the space tells the story of Cartier’s Savoir-Faire craftsmanship.

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跃然纸上 THE AR SKETCH

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每件独一无二的卡地亚珠宝都始于一张草图，经过工匠的精心雕琢，才能灵动地呈现在顾客面前。这件互动作品便是借用了一张草图，将顾客带回到卡地亚栩栩如生的灵感世界。我们在互动设计中强调了参与感，让参观者可以主动去探索，在潜移默化中领略到卡地亚savoir-faire精湛工艺的魅力，见证稀有的宝石在工匠们手中幻化成传世杰作。

Every one-of-a-kind Cartier piece begins with a sketch, was then carefully crafted by artisans with precisions down to the smallest details, and delicately presented to the customer. This interactive piece takes the customer back to the breathtaking world of Cartier’s inspiration with a sketch. Through engaging interactions, the customer can explore the magic of savoir-faire, and witness the process of how the artisans transform a rare, precious stone into an exquisite master piece.

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独运匠心 THE STORY TELLERS

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将不同的物件放在皮革垫上，可激活墙面电视中不同的SAVOIR-FAIRE精湛工艺介绍视频。

To activate different Savoir-faire videos on the wall-mounted TV, simply place different objects on the leather pad.

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宝石星河 IMMERSIVE ROOM

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在带领参观者了解了卡地亚高级珠宝系列，领略了SAVOIR-FAIRE精湛工艺之后，我们将进入整个展览空间感官体验的高光时刻——卡地亚宝石星河。

After going through the archives of Cartier High Jewelry collections, and having some hands on experience of the exquisite Savoir-faire at the atelier table, we are about to enter the immersive room for some most sensational experience.

这个设计的初衷是想在店铺里为顾客带来一个惊喜——创造一个与世隔绝的体验空间，短暂切断与现实的连接，让人徜徉在想象之海。我们希望通过呈现形式上的巨大差异，带来无与伦比的沉浸式感官享受。这里是一个没有边际的空间，客户仿佛置身宝石星河，漫游在卡地亚流光溢彩的珠宝世界中。

The design intension was to create a WOW experience for the visitors in a commercial environment. Our design was to fabricate a jewelry galaxy with unparalleled immersive experience. We built an isolated space to block the external environment, and implemented great contrast in the presentation settings to open the gate to an unlimited universe of imagination. Here we created a galaxy of Cartier High Jewelry collections, where visitors are free to roam around and explore the gem stars at their fingertips.

COLOR YOUR MOVE

CLIENT: NIKE / DATE: 20.09.21 / INTERACTIVE EXPERIENCE /

客戶: 耐克互动体验

为了激发所有运动员和潜在运动员的行动欲，我们重新想象运动，以游戏的方式来激发出运动的潜能，感受运动纯粹的快乐。

To inspire ALL athletes to move, we’ll reimagine sports into games. Trial Nike products and test your skills. Transform retail space into new artful expressions of sport that invite all to Play New.

单人模式 SINGLE MODE

体验开始时，地面屏被网格系统分割为大小不同的色块，玩家需要通过在场地上的移动和踩踏来填充属于自己的颜色。

The floor screen will be broken down into a grid system of blocks. It first appears in black and the goal is to turn the entire floor into color by stepping and moving.

随着游戏的进行，场上会随机出现4种基于篮球和跑步训练的指定动作奖励点，完成动作获得额外的奖励分数和色块。努力将场上填满，将会刷新出一个新的颜色。

There will be a bonus block that can ink up multiple blocks when stepped on. The movements are based on basketball and running-related training exercises. You can refresh to another color once you done.

双人模式 BATTLE MODE

在双人模式时，两位玩家通过在场地游戏区域的跑动，为核心中场添上自己的专属颜色。期间通过占领对方玩家填色区域，找到加分点，或是快速开拓空白区域等策路，获得比对方更加大的颜色面积来取得胜利。

Two players add colors to their surroundings by stepping and moving, by taking over the other players’ colored area, activating the bonus points, or focusing on the blank area to get the more colored area to win the game.

BANANAIN POP-UP SPACE

CLIENT: BANANAIN / DATE: 27.10.20 / POP-UP INSTALLATION /

客戶: 蕉内快闪装置

『热皮实验室』，是NOWHERE为蕉内品牌设计并开发的线下快闪装置。装置综合考虑了商场照明环境和人流动线，由机械臂热皮演示区和三组互动环境舱构成一个半开放式的空间。

机械臂热皮演示区，由环绕式长条LED屏幕和栅格铁架组成基座，四面设玻璃围栏，简洁通透。两台机械臂协同工作，支撑穿着巨型热皮的半身模特，在系统规划的轨迹上完成运动。

三组互动环境舱，舱体造型以热皮品牌CG视觉片为灵感来源。互动体验提炼了热皮针对风冷、湿冷、雪冷三个典型的气候环境，研发的系列产品进行功能表现，设置了对应的吹风、喷雾、落雪三个互动体验舱。通过体验者将手掌触压热皮触控面板，触发互动。同时舱体间的灯光渐变和无限镜装置，延申了视觉感受，丰富体验。这场快闪还设置了热皮的面料展示区，供体验者亲手触摸、感受。

Credits

Client: BANANAIN
Space / Interactive Installation Design: Studio NOWHERE
Construction: WORKSHOP
Robot Arm: KUKA
Photos & Footage by Mingtao Liu, Yimin Chen, Panda Lee
Video Editing: Studio NOWHERE

NIKE YOGA Interactive Installation

CLIENT: NIKE / DATE: 21.04.20 / INTERACTIVE EXPERIENCE /

客戶: 耐克互动体验

耐克推出全新Nike Yoga系列，为瑜伽爱好者带来更好的运动体验。瑜伽不仅仅是一项运动，更是一种生活方式，你我都是瑜伽的料。结合耐克对瑜伽运动的主张，Studio NOWHERE分别为耐克上海001世茂旗舰店、淮海中路店设计并开发了单元化的瑜伽互动体验装置。

在NIKE HOUSE OF INNOVATION上海001核心中场的体验，针对现场立面和地面LED屏幕，NOWHERE设计并开发了一组由多个独立单元组成的、可移动式的瑜伽互动体验装置。

借由单元屏风式的遮挡效应，在Retail空间中打造一个相对隐私的授课空间，以满足瑜伽运动向内寻求自我的特性。体验内容上，选取瑜伽常见姿势，利用Kinnect镜头，捕捉人像动作至投影布，由程序判断动作标准程度，视觉上以经过团队再设计的人形骨架模组呈现

NOWHERE将实时生成技术应用于立面和地面LED屏幕,针对产品采用的INFINALON极致弹力与舒适的特性,在Retail空间里织了一张虚拟的弹性网,作为体验空间的动态背景，实时变化。整个互动体验系统由六个独立单元组成，可以同时满足六人体验，单元之间交错分布，动线的设计允许人流从不同方向自由进入。

NOWHERE在耐克淮海中路店正对橱窗的LED墙面上，增加了两人互动的瑜伽体验。该体验店的视觉语言，与HOI的视觉风格有所区别，更显女性化柔美的特点，并增加了沉浸式的声效。

Credits

Client: Nike
Design & Developed : Studio NOWHERE
Construction : Channel R
Sound Design: B.W Studio
Special Thanks：Angel Ye

WINTER SPORTS

CLIENT: NIKE / DATE: 18.11.19 / INTERACTIVE EXPERIENCE /

客戶: 耐克互动体验

NIKE在冬季推出了WINTER SPORTS防水系列产品，以满足运动爱好者在恶劣天气下的运动需求。Studio NOWHERE在此次产品推广活动中，以都市雨夜为背景，在耐克旗舰店打造了一场沉浸式互动体验。

立面的水滴和地面的水波皆利用实时生成技术，模拟水的流动状态和折射效果。地面屏的交互，实现了实时生成界面与信息界面的分层，信息界面经过水波层受到明显的折射变化。水面的交互效果，则呈现了WINTER SPORTS系列产品中，GORE-TEX材料高度拒水的特点。

该体验机制设为踩点得分，得分越多，雨势越大。当体验者完成每一个得分点时，现场倏然出现热力扩散的动画，模拟热力图，正如冬季的血液由冰冷至点燃的过程，点燃全场。整个空间由冷色调变暖，热血冻不住。

LBJ17 INTERACTIVE COURT

CLIENT: NIKE / DATE: 27.09.19 / INTERACTIVE EXPERIENCE /

客戶: 耐克互动体验

我们在耐克旗舰店打造了一个高度数字化的篮球训练场。用户可以在场地上完成挑战并查看他们的表现。这个项目最大的挑战，是如何让我们的设计在体验的专业性和真实性，与对用户而言的直观性和可及性，这二者之间保持平衡。

We supported Nike to create a highly digitalized basketball court in its flagship store, where users could complete challenges and view their performance. The challenge was to strike balance between a highly professional, authentic experience and the intuitiveness and accessibility to users.

游戏开场，挑战者有一次成功命中，才能激活游戏，点燃球场。通过整合来自地面 LED 交互屏和安装在球框上传感器的实时交互数据，我们凭借实时、精确的视觉反馈，为体验者打造了一个更为直观的训练体验。

By integrating interactive data from floor LEDs and sensors on the hoop, we provided users a real-time and precise visual feedback, in order to create an intuitive experience both for general public and real players. The game only started by a successful shooting.

受到 LeBron James 标志性动作启发，我们在竞赛模式下设置了三个挑战。在设计过程中，我们咨询了专业的篮球教练，并采用前沿的动作捕捉技术，邀请职业运动员获取其数字化动作模型，为设计提供支持。在交互界面和体验流程上，也经过多轮测试和调整，不断优化。

We took inspiration from LeBron James and created 3 challenges for users, consulted basketball coaches and employed cutting-edge movement capture technology in design process. A professional player was invited to record all of movements to support design. The interface and user journey were optimized with rounds of testing and adjustment.

作为体验的一部分，每个用户都能收到一段视频作为 UGC，其中包括两个视角，一个由悬置于篮球框附近的镜头捕捉，另一个由地面的镜头仰拍捕捉慢动作。只需扫描二维码，用户就可以下载自己的视频，在线分享战绩。

As a part of the trail experience, every user could receive a video as UGC which includes a footage by a camera on the top of hoop and a slow-motion footage by another camera on the floor. By simply scanning a QR code, users can download their videos instantly and share his/her hero moment online.

Credits

Client: Nike

Design & Developed: Studio NOWHERE

Sound Design: B.W Studio

JOY RUN STATION

CLIENT: NIKE / DATE: 26.07.19 / INTERACTIVE POP-UP /

客戶: 耐克互动体验

Nike Joy Run Station 是为宣传 Nike Joyride 系列而设计的线下互动体验空间，由三个多边形近圆空间组成： Joy Run 交互装置体验室、线下宣传空间、储物空间。体验者可以进到空间与 beads 一起运动。方案灵感源于 Nike Joyride 系列产品，以明黄色调为主，红蓝为辅，空间的后半段由红蓝气球装饰，展现奔跑时鞋底 beads 的跃动。

Nike Joy Run Station is an interactive experience space, designed for amplifying the launch of Nike Joyride. It’s composed of three nearly-circular space, e.g. interactive experience room, advertising space and storage room. Users are able to run with a lot of beads after going into the space. We took the inspiration from the product of Nike Joyride series. The space is mainly in bright yellow color, auxiliary by red and blue. The rear part outside is decorated with red and blue balloons, showing the great dynamic of beads.

展示空间里的家具设计由 Joyride 系列鞋底造型解构得来。这里通过几级阶梯进入体验室，为体验者提供热身、参观和分享的场所。

The design of furniture in advertising space is deconstructed by the sole modeling of Joyride. It provides a place to warm up, visit and share. There are several steps to get into the interactive experience room from the advertising space.

进程 / PROCESS

团队通过改装跑步机为其加入感应器，获取实时跑步数据。装置利用音轨分层，当跑步速度越快，叠加的音轨越多，体验者感受的动感就越强，音乐即更加丰富。同时，beads 则会有高低起伏、不同运动状态的变化。

We installed a sensor into the treadmill to capture real-time data when users were running, and utilized the separating of track layers. The faster the user runs, the more sound track are superimposed, and the more dynamic the user could feel. Meanwhile, the beads vary in different heights and movement states according to the speed of treadmill.

在一分钟体验时间内，程序设置了两次拍摄时间。相机将体验者与 beads 跃动的画面录制下来，制成 Slo-Motion 即时短视频供体验者下载与分享。

As a part of the experience, every user was able to receive two slow-motion videos as UGC recorded the movement of running with uncounted beads.By scan a QR code, they could download videos instantly and share them online.

Credits

Client: Nike
Agency: Wieden + Kennedy Shanghai
Space / Interactive Installation Design: Studio NOWHERE
Sound Design: B.W Studio
Construction: Wispark
Media: Kinetic

Video by Infinity Media

EPPG #052019

CLIENT: NIKE / DATE: 06.06.19 / SPACE INSTALLATION /

客戶: 耐克空间装置

EPPG #052019（The Experimental Prototype of Project Golem #052019）是 Studio NOWHERE 持续研究的概念项目。在早期项目研究经验的基础上， EPPG #052019将新的研究侧重点放在机械肢体上，利用气动系统和自主开发的空气肌肉带（Air Muscle）作为运动能量供给源和动能输送支持，从气动结构到有机形态结构实验性地设计并制作了多组装置。

The Experimental Prototype of Project Golem #052019 (EPPG #052019) is an evolving concept developed by Studio NOWHERE. Based off of one of the Studio’s early research projects, the EPPG began with the investigation into a structure of a mechanical limb, using pneumatic devices and studio-made air muscles to convey the power of a football kicking movement for which the studio experimented with different designs from pneumatic structures to biomorphic mechanism.

进程 / PROCESS

在展览主题下，为了营造一个沉浸式的体验，EPPG #052019 结合了环绕立体声系统，在有限的展览空间里，模拟足球场的声学效果，扩大空间感和想象力，丰富观展体验。音效与装置的运动同步，观众可以感受到足球场上真实的声音。

In order to create a dynamic and immersive experience, the EPPG #052019 has been taken to the next level by integrating a surround sound system. From the audience’s auditory perception, the sound system virtually expands the space into a size of football field. The audience will fully believe they are cheering onto footballers during a game, hearing sounds from this that are perfectly synchronised with the movements of the installation.

The early Project Golem was developed by Juncheng Chen, Siyuan Jing, Xiaoxuan Zhou.
Supervised by Interactive Architecture Lab.

Credits

Presented by Nike Lab

Curated by HYPEBAE

Artist: Studio NOWHERE

Sound Artist: Zhiyuan Lin

Videographer: Alen Gu, Xiao Lv

Very Special Thanks to Gao Yan

Exhibition: FOR EVERY FUTURE ATHLETE

PROJECT CUBE

/ DATE: 11.10.19 / PRODUCT /

CUBE 是 Studio NOWHERE 独立设计研发并制作的声音交互装置。依靠重力感应模块实现声音交互功能，通过翻转，开关、切换不同的自然的声音。

CUBE is an interactive sound installation, independently designed, developed and produced by Studio NOWHERE. The sound interactive function is realized by gravity sensing module. User could turn on and off, and switch different sounds from the nature by flipping it.

进程 / PROCESS

内部存储的声音皆由工作室从西天目山国家森林公园采集。通过作品，探讨自然、科技和城市之间的关系。

The sounds are collected from the West Tianmu Mountain National Forest. With CUBE, we are able to discuss the relationship between nature, technology and city.

PEU A PEU RETAIL INSTALLATION

CLIENT: JNBY / DATE: 16.03.19 / MECHANICAL INSTALLATION /

客戶: 江南布衣机械装置

Credits

Client: JNBY
Space & Installation Design: So studio
Mechanical Design & Developed: Studio NOWHERE