To accentuate the great innovation of Air Max 720, we employed real-time generative technology to create virtual air bubbles. In this interaction, the users’ swift stepping movements on the worm holes on the ground would trigger feedbacks on the LED screen – scores and bubbles. The interface and sound were also presented in a Throwback Future style. Such an experience integrates the concept of JUST GO BIGGER, which also conveys Nike’s spirit of never ceasing imagination and innovation