年度设计100 2019
100 Design of the Year 2019
为了突显Nike Air Max 720带来的巨大革新，我们采用实时渲染技术制造虚拟的air bubble。在交互过程中，用户在地面互动屏幕上快速踩踏的动作，将会吸引air bubble到虫洞内，并触发竖屏，产生巨大的air bubble，更新得分。界面设计和现场音效也以复古未来的风格呈现。这个体验，将 JUST GO BIGGER 的概念融入其中，并传达出Nike超乎想象力的设计理念，和从未停止想象与创新的精神。
To accentuate the great innovation of Air Max 720, we employed real-time generative technology to create virtual air bubbles. In this interaction, the users’ swift stepping movements on the worm holes on the ground would trigger feedbacks on the LED screen – scores and bubbles. The interface and sound were also presented in a Throwback Future style. Such an experience integrates the concept of JUST GO BIGGER, which also conveys Nike’s spirit of never ceasing imagination and innovation
Credits
Client: Nike
Design & Developed: Studio NOWHERE
Sound Design: B.W Studio