银铅笔 2019
ONE SHOW 2019 Sliver
在数字浪潮的创新驱动下，Nike为做出从传统零售方式到以用户为核心的体验营销式的转变，打造了全新的旗舰店HOUSE OF INNOVATION Shanghai 001，集数字化和线下零售服务为一体。其中，纵贯四层楼高的巨大影像装置，核心中场（Center Court），是该店最大的特色之一。工作室基于数字化打造的沉浸式运动体验项目，正是应用于此。
Driven by today’s digital wave, we helped Nike to shift away from its traditional brick-and-mortar business to embrace a customer-centered experiential retail model. The new flagship store, House of Innovation Shanghai 001, is the exemplar of omnichannel retail, with Center Court, a four-storey interactive LED screen, taking the stage in this space.
该互动装置通过高科技的数字应用，结合数据实验和人体量化工程理念，将消费者带入一个运动体验的实体世界。同时也为Nike致力于帮助运动员挖掘自身潜力的初心做了全新的传达。据不完全统计，开业首月，该装置体验人次共计5000多。
Through the marriage of technology and athletic performance data, the studio brought to the customers an immersive sporting simulation, while reinterpreting Nike’s unfaltering dedication in enabling athletes to reach their full potential. It is estimated that more than 5,000 people have experienced the installation in the first month since its debut.
